Network marketing is Simple, but doing the old way (i.e.
cold calling people) is NOT easy.
Don’t kid yourself!
Let me explain my view of why network marketing is notorious
for having a 95% or higher failure rate..
Have you ever heard of Occam’s razor?
It states that the simplest explanation for a phenomenon is
usually the best. We’ll use this theory to explain why more
than 95% or more network marketers fail.
Most network marketers fail because the marketing methods
that they are taught don’t work 95% or more of the time.
So we’re led to ask the next logical question, what are most
fledgling network marketers taught?
Well, I can only speak from my experience, but what I was
taught was to buy and cold call leads.
Now, I’m not going to say this doesn’t work, but I will say
after six months of cold calling leads for 3 hours a
day with very little success this tactic doesn’t work for
Honestly, unless you’re natural born confident sales leader
going into your network marketing career you’ll probably
have these same results.
Don’t get me wrong some people are very good at cold calling
leads, but most people aren’t.
What happens to most people after they’ve spend thousands of
dollars on leads with very little success after months of
They run out of money. They get burned out and then . . .
They give up.
Another important factor contributing to why most network
marketers fail is the type of leads they buy.
Why does the type of leads network marketers use make a
Well . . .
Business opportunity leads, the leads most new network
marketers are told to use, are generic. These leads answer
an ad that just asks them if they want to be financially
free or make money from home or something like that.
Well . . . of course they do!
But that doesn’t mean they want anything to do with YOUR
network marketing program.
When the average network marketer calls these generic
business opportunity leads the leads don’t know anything
about the network marketer’s business and for the most part
honestly don’t care.
This leads to the fledgling network marketer hearing a lot
Hearing NO all the time leads to quite a bit of self doubt,
both about the network marketer’s own ability and the
validity of their association with their network marketing
Negative feelings begin to harbor and as I said before
eventually the network marketer gives up, usually within 3-6
People want to follow a leader. When you have a system that
works like a magnet, prospects will then rely on you to lead
them. You need to capture other network marketers with
a proven system that can help them achieve their financial
That’s basically why 95% of network marketers fail if you
Let’s take a look at a flock of geese. When a goose flaps their
wings they provide an uplifting air to those around them.
There is a lead goose in ever flock and in flight the geese are
in formation behind their leader. Whenever they want to go
faster the geese behind their leader will honk until the leader is
up to speed.
How many people do you want to follow you in your business?
Are you providing them with uplifting air? Are you listening to