Online Marketing Through Social Networking (Part 1)

Social networking online is one of today's hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help you get started. Next month in part 2, I will explain some techniques for expanding your presence and building a quality network of online contacts.

What is Online Social Networking?

From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and / or interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth.

The Internet and related technology have taken networking to the next level, expanding each individual's reach and exposure through online marketing. Where traditionally people gather in person to network – at the same time and place as others – members of online networking groups are not limited by time or geography. Each group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.

How To Interact Through Social Networking

Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific. Are you an individual looking for a job or freelance work? Do you want to gain exposure for your product, band or company? Are you looking for potential employees or contractors? Do you want to get prospects interested enough to visit your website or contact you? Your goals will dictate what you put on your profile and social networking home page as well as who you look for the part of your network.

After you've decided on your purpose for online networking, choose which social networking website (s) you will participate in.

Where to Network Online

You can find a comprehensive list of social networking site at Wikipedia here: en.wikipedia.org/wiki/List_of_social_networking_websites. I am familiar with those listed below. They will give you an idea of ​​the range of opportunities you will find at social networking Websites:

Yahoo! 360 (360.yahoo.com): Yahoo! 'S social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is cross-promoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.

MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.

LinkedIn (linkedin.com): LinkedIn is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleges (both past and present); find service providers or clients; post or find a job; and ask or answer business-related questions.

Gather (gather.com): This network incorporates user publications (in the form of articles) and a points reward system into the usual social networking activities.

Each social networking website has it's own "personality" and a different mix of people to interact with. Before signing up, go to each site and explore a bit – search on keywords related to your goals and interests, check out the different groups, the activity level, etc. This will help you determine if a site will be beneficial to you. Once you find a site that interests you, establish your presence by signing up and filling in the questions for your profile and site home page. Once that is done, you are ready to interact.

Whom To Interact With

The people you want to associate with (ie make "friends" or be "connected" to) will depend greatly on your goals. There are several types of people you will want to consider contacting. Each can help you in different ways, so consider looking for more than one type of "target friend:"

Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends

Others Within Your Industry: People with you you can network, share resources and cross-promote with.

Media and Publishers: People who work for or can influence publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).

Consultants: People who may want to hire or purchase products from you.

Event, Company or Organization representatives: People who operate business and associations that support your industry.

How To Find Friends

A few people will find you based on your profile, but you will want to actively seek out quality friends. You can start to find friends by joining groups related to your expertise, that have members who match your target friend profile or interest you in general. You can also approach individuals and ask them to become a friend and / or part of your network.

Next month in part 2 I will detail some more specific networking and marketing techniques. Until then, explore your social networking sites, get comfortable with the features and find a few friends.



Source by Bobette Kyle

Internet Marketing Pt 1

The Internet is a great place to do business, whether you’re a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people won’t buy what they don’t know about.

This is where Internet marketing comes in.

Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products.

A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.

Strangely enough, most people actually fail in their Internet marketing strategies not because they lack the knowledge or the technical capabilities to make good use of Internet Marketing.

SEO, HTML, opt-in lists, landing pages – all of this will not matter if the would-be marketer does not know how to actually succeed with the tools at his or her disposal.

Let me be clear: this article is not a technical manual on the finer points of Internet marketing. No tutorials, no tests, no benchmarks.

This article aims to supplement your technical know-how and give you an idea of what to do with your skill and knowledge. It will allow you to channel your efforts and create far-reaching plans.

In short, this article will teach you how to be successful in your first year in Internet marketing.

The Mindset of a Successful Internet Marketer

A successful marketer needs a vision to be able to succeed.

No, I am not talking about some grand, messianic vision or something. I am talking about a vision that will define where all the Internet marketing efforts will go to.

This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing. But before you can define your vision, you must first assume the mindset of a successful marketer.

This mindset is in turn composed of different frames of thought. Here are some of the more important ones:

Honest and Sincere

The very first thing I have to tell you is that no truly successful Internet marketer is a sham and a fraud. The stereotype of the Internet marketer that sidelines as a ruthless vulture and snake-oil salesman is an image that is, sadly, more commonly adopted than I would like. But let me tell you that being a successful Internet marketer means being successful for the long run – and you cannot be successful in the long run if you start your career as a fraudster. The rewards from fraudulent sales or deceptive marketing strategies are immediate and attractive, but you cannot build a marketing empire with foundations laid on lies and deceptions. An Internet marketer with a name built upon reliable business and customer satisfaction will yield more rewards in the long run than an anonymous ghost who has to change names every now and then lest he/she face criminal charges.

Willing to Experiment

One of the marks of a successful Internet marketer is the willingness to try things out. Many would-be marketers spend months (even years) studying how to be effective in Internet marketing. This is all well and good, but all this will be for nothing if you are not willing to put your skills out on the open market where it will be actually tested under pressure. The truth of the matter is that there is not absolute recipe for success as an Internet marketer. You just have to grit your teeth and dive into the whole mess. You learn faster, and you will be able to find out what works and what does not in your particular line of work. Even your mistakes cannot be considered as failures if you learn from them and use that knowledge to better yourself.

Reflects and Learn From Mistakes

Just because an experiment of yours fails does not mean you should just up and forget it. The whole point of experimenting is to find out what works and what does not. If something you just implemented does not work, like a weak landing page or faulty search engine optimization, then you have to go back and trace where the mistake stemmed from. This is why it is absolutely essential that you reflect upon any problems you encounter in your Internet marketing campaign. What went wrong, how did it go wrong, how can I fix it and how can I improve on it? These four questions are staples when it comes to reflecting on and learning from any mistakes.

Seeks Excellence in All That Needs to Be Done

Good enough is a far cry for very good, even though both are „good“ in a sense. Excellence is when you give your best to everything you do. This excellence is not optional if you want to be a successful Internet marketer. You don’t cut corners, you don’t do a sloppy job and you don’t say „this is good enough.“ Excellence is basically about making sure that you do as good a job as you can. This pursuit of excellence will always drive you to find better and better ways of doing things, greatly increasing productivity and efficiency. Best of all, your customers will immediately recognize your this excellence and will be more willing to at least check out what you have to offer.

Sets Competitive Standards to Meet

There is another reason you need to seek excellence – the best and most threatening of your competitors also do the same. You must always understand what your competitors are up to. You have to know what they offer, how they do things, how they market themselves and even how successful they are. If excellence will push you further up in your marketing efforts, then your competition will define the bare minimum you need to work with. This is especially useful when you are new to Internet marketing. Your competitors will most likely have been around for quite a long time already and will have spent a significant amount of time and money to get where they are now. All you need to do is analyze how they do things and you will be able to benefit the most from your competitor’s existing practices.

Understands the Needs of the Customer

This is cliché, I know, but it is something so many new Internet marketers overlook that it is worth pointing out once again. All people have needs. If somebody comes along selling something that will satisfy my needs, then I will be more than happy to part with my hard-earned money. This simple fact underscores the importance of spending time, money and effort reaching out and understanding the needs of your target customer base. Many first-time Internet marketers also have this frame of thought where they believe that exploiting their customers and wringing money from them as quickly as possible is the only way to survive. This thinking cannot be more flawed. Any kind of business, Internet marketing included, will only survive if trust is built between customer and client.

Reaches Out and ‚Touches‘ Customers

This is another cliché, yes, but it is nonetheless important: your customers must feel that you actually give a hoot about their satisfaction. I have come across so many marketing tactics that look and feel stale and too focused on selling a product. The marketers here have made a fatal mistake: they got too absorbed with exploiting the needs of the customer rather than connecting to these needs. You must always show that the products and services you offer are solutions to a problem, not just tools you use to squeeze money out from customers. It is also worth note that you should not try too hard to „sell“ your product to a potential client. I have come across numerous sales pages with a ton of testimonies, videos, promos, guarantees and smiling faces all promising one thing or another. The marketers behind these pages were trying so hard to convince me to buy their products that I simply got turned off and left the page before even finding out what they wanted to sell to me.

Transparent About Everything

People will be more willing to buy a product if they know exactly what they are getting. Many marketers love to use fancy prose, grand promises and technical jargon to bedazzle potential customers. This isn’t such a bad thing in most cases, but all this grandstanding will be for nothing if the potential client does not understand what the heck they are looking at. Be as transparent as you can about what you sell and you will find customers much more willing to do business with you. This is especially important for product pricing and fees. You would be surprised at how many sales pages exist on the Internet that do not list the actual costs of purchasing a product or service. Lots of promises and lots of testimonies, yes, but the lack of information on something as basic as pricing is enough to turn most people away from the site.

Builds a Network of Partners

Internet marketing is not a one-man (or one-woman) job. You will need the help of a lot of people to make yourself truly successful in this field of work. Once you get down to the more complicated aspects of Internet marketing, you will inevitably find yourself working with a whole host of people: content creators, writers, shippers, reviewers, accountants, customer care etc. Everyone you meet is a potential partner, so always take the opportunity to create and expand your network whenever you can. Even fellow Internet marketers can prove to be useful partners. You could swap customers by selling products and services that complement the business of the other market. For example, marketer A sells fiction ebooks via Amazon while marketer B sells leather covers for the Amazon Kindle. Both marketers could work together to promote each other’s products; effectively sharing their customer base with each other.

Emotionally Balanced About the Business

Nobody is a heartless machine, but breaking down into an emotional wreck all the time can’t be good for business. A successful Internet marketer needs to be completely objective when it comes to making business decisions. Your personal life must not seep into your work, especially when your marketing efforts start to get distorted in the process. Beliefs, opinions, biases and even political affiliations must be kept separate from work, otherwise they could blind you from seeing things as they really are.

This also goes for the success and failure of your Internet marketing ventures. Internet marketing is a fast-moving world, which means things die off as quickly as they are born. Look long and hard at your marketing programs and be impartial about which ones are worth spending energy on and which ones need to be dropped.

Uses Money Productively and Efficiently

One of the more common problems with Internet marketers is that they do not know how to use their money wisely. Let’s say you have earned a cool thousand dollars in sales from your most successful marketing campaign. Bills and taxes are paid, and you still have $500 left over. What will you do with this money? Will you purchase educational materials, obtain marketing tools and hire people to handle the time-consuming tasks, or will you blow it all on a fancy tablet PC? Remember that the money you earn is not something you have to spend right away. It is a resource that you can use to make your marketing campaigns even more successful in the future. You could even use that money to save up for retirement or as a mortgage down payment. Whatever you decide to do, just make sure that you always ‚invest‘ your money in something that will be truly beneficial to you.

Willing to Innovate and Create

There are a lot of marketing programs out there that can introduce you to the basics, but do not ever forget to be creative. There is often no need to reinvent the wheel, and there are plenty of instances where you can learn from the experiences of the successful (and not-so-successful) marketers out there. But you do have to remember that people are constantly learning and evolving as well. What might have worked two, three years ago will be done to death by now – especially considering the breakneck pace of evolution over the Internet. It is for this reason that a successful marketer is always willing to try out new things. These new things may not always be successful or turn a profit right away, but they will always impart valuable knowledge to the marketer at the end of the day. This is especially important when you consider the next frame of thought that is present in the mindset of successful Internet marketers.

‚Hungry‘ for More and More Knowledge

The last but most certainly not the least of important mindsets of a successful Internet marketer is the ever-increasing desire to learn more about his or her business. You must never, ever stop thinking that you know enough to keep you on top of your business. The world of business is ever-evolving, with new players (and competitors) coming in with their innovative and creative methods. The last thing you want to do is to fall behind the competitive curve simply because you are not on top of the latest news and information regarding your business. It is for this reason that you must always be hungry to learn whatever you can about your business.

Talk to your customers. Know what makes them happy and what frustrates them.

Find out how you can be operate more effectively on a day-to-day basis.

Learn how to make more with less.

These are but a handful of areas that you can focus on.

Be hungry for knowledge, and you will be able to stay on top of the game at all times.



Source by Matteo Grasso

What's the Difference Between a Wireless Repeater and a Wireless Bridge?

The main difference between a wireless repeater and a wireless bridge is that a repeater simply extends the range of a network while a bridge ties two networks together. A client bridge links computers. A wireless repeater connets routers. These simple definitions do not quite cover what they do and why you may need them, so read on for more information.

What Does a Wireless Repeater Do?

A wireless repeater is a device that creates an access point that bounces a wireless signal to the main router. This increases a wireless signal's range. For instance, if your access point is on one side of your house and you want to use the network on the other side, but the signal is low or nonexistent, then you simply set up a wireless repeater at the edge of the range of your first access point. Thus, the wireless signal is extended.

What Does a Wireless Bridge Do?

A wireless bridge connects more than one network of signals together. These are usually physically separated networks. It allows businesses to connect different offices and floors of networks together to make a seamless connection rather than overloading a single network with too many connections. Why would you not want to overload a single network with too many connections?

Think of a wireless network like a local highway. The more data you have, like cars, the slower traffic becomes. If you have routed that traffic properly, you will avoid data congestion and maintain optimal data speeds. This is why it is essential to set up a separate network on each floor of an office building and then connect them, rather than setting up a repeater system.

However, it is essential to set up a repeater system inside floors, especially if the floors are large. Data tends to slow down the longer the cables or airspace is between the devices. A repeater takes the data and resends it gain at original speeds. So repeaters slingshot data between the sender and receiver while routers act like highways, directing that data traffic. Bridges are simply connections between different networks.

What to Look for When Buying a Repeater?

Are the bridge, repeaters, routers, and wireless antennas compatible with each other? This does not always mean the same brand, but it is probably a good idea. Some equipment is only capable of sending and receiving signals to other equipment of the same type, for instance, bridges with bridges. Look carefully at the product you are buying and make sure it is compatible with your routers and if it offers the repeater mode. Check for a removable antenna, external connector, and multiple Ethernet ports. And make sure it has both point to point and multipoint nodes. Make sure the range between devices will cover the distance you need it to in the location you plan to set it up in.

What to Look for in a Wireless Bridge

Bridges tend to be compatible only with other bridges of the same type of chipset and firmware. Before you purchase on, make sure it is compatible with all your other equipment as well as other bridges. Also, check for the same things you did in a repeater. Consider getting a power-line bridge to penetrate cement brick, metal walls, metal shelving, and other obstacles that can hinder or stop a wireless signal. This allows the signal to get a boost by traveling down electrical wires.

Basic Set-up

Place your router in a central location. For a home, this would be in the middle of common areas you use. For an office, locate it centrally in the building. Build forward from that. Check where the range of the router signal is, then set up repeaters so that their range overlaps the router signal. Set up the bridges between routers of different floors or building and between rooms separated by wireless signal obstacles. Each brand of wireless device is different and has different range distances. And remember to set all devices within a wireless setup to the same wavelength.

It is important to fully understand how your routers and repeaters need to be set up for optimal network service between all devices and the internet in your home or business. The right set up will enable seamless and fast connection within your network and to the internet. It will also ensure a secure connection for transferring data and files within your network and to the internet.



Source by James M Shelton

Networking Is A Life Skill

I hear it over and over again: "I can not network. I'm an introvert." "I do not know what to say." "I do not want to brag." A lot of people do not like networking, but the bulk of them seem to be introverts.

I'm an introvert, too, and I'm also an entrepreneur, having to teach myself along the way how to reach out and build that body of interested people who support and buy what I do. To make it even harder, I retired in California, moved back to Minneapolis, waited a few years, and then found I wanted to start a business in a city where I had no business contacts and only one friend (a nun).

Business coaches stymied me from the start, because they would start by saying: "First, send a warm letter to all of your friends, telling them what you're doing and asking for their support."

Oh. A fellow coach wailed that she only had 100 friends on her Christmas card list, and I was awed by her popularity. This was an exercise at which I never excelled, because my Christmas card list was five.

Introverts, which I often call the "Quietly Brilliant," are very likely to have one or two very deep friendships and a moderate number of pleasant acquaints. This is dangerous for many reasons, among them the fact that those one or two deep relationships, whether professional or personal, can disappear in a wink of an eye, for such reasons as:

  • You lose your job
  • Your company moves and you do not
  • Your supportive boss – who really liked you – leaves
  • Divorce – and your best friend disappoints
  • Marriage (of a friend who disappears into a different social circle)
  • Your BFF is transferred or moves
  • Death of a close friend or loved one
  • You move! As I did.

And you are stricken, dealing with loss, and suddenly finding that you need to find some way to search for and find a replacement for that Very Important Person. Where do you go? How do you do it?

If you do not have a plan and have not been practicing how to connect with others, the poorest time to start networking is when you are dealing with loss. So start practicing now.

Here's my starting point for introverts who are "socially cautious":

Step 1: Find friendly people with what to connect. â € ¨We introverts tend to look for reasons why it would be uncomfortable or even dangerous to approach other people. (Years of being told we're too quiet, we should get out more, we should speak up, etc., have made us wary of other people and their potential disapproval and left us with the idea that we are somehow odd and unique. In fact, we're over 50% of the population.)

Instead, try this simple exercise for a week or so: Suspend your sense of uniqueness and look for similarities between yourself and others . If they're similar to you, how can they be so unapproachable?

For example, I am not a sports fan. Repeat, just NOTASPORTS fan. But because I was a ballet dancer, I can relate to how passionate someone can become about physical performance and competition. As I was growing up, I read every history book about ballet, and followed the careers of prominent dancers, so I can refer to how concerned someone can become about athletes, teams, their history and their current challenges. Therefore, I have a basis for conversation with someone I might have dismissed as too different. I can empathize with the thought of what an offense does to peak performance (of oneself or of an idol), how draining and humiliating defeat in an athletic arena can feel, and so on.

We do not see a lot of friendly people out there because we have not believed it. We tend to think we are unique. But they are out there, just as anxious as we are, and wanting to share their enthusiasms but do not, possibly believing no one will understand.

Connecting personally with others is an important first step to setting up business connections that last.

Step 2: Reach out and empathize. Make a simple comment, not too personal but delivered with a smile, that shows you have some idea of ​​what the other person is going through. For the clerk in a store: "It must be tiring lifting and scanning all those items every day." For the deliveryman, "What a lovely day for an outdoor job," or "This weather must really make your job harder." Short contacts, no further interaction required (although you'll be surprised at how often it triggers conversation).

Practice in these low-risk situations and it will become easier in situations where you really need to meet new people.

Step 3: Spread your thanks around as if they were fertilizer (because they are). Ditto for compliments.

Park the perfectionism you probably have as an introvert: keep it for serious stuff, such as your income tax return, operating heavy equipment, or doing brain surgery. It does not belong in human relations. Be forgiving and empathize with little mistakes if they are not too serious.

Thank the person who stops to hold the door open for you, pauses to let you enter a line of traffic, the clerk who discovers you did not take your small change or points out an even greater bargain than what you have selected, the person who asks about your recent health issue – all of these people deserve thanks for their consideration.

Try thanking a co-worker who completes a routine work for which he or she is paid. You may believe it's simply their duty, but anyone can become fatigued doing their duty day after day and being taken for granted.

Interestingly enough, being thankful openly makes it easier to point out those little mistakes others have made. You are beginning to develop "social capital."

These are the preliminary steps to becoming a socially confident networker; there are many more. But if you can not recognize how important this process is, and how easy it is, once you know the right steps, you will never start.

With networking, you can develop social capital, a bank account of good will on which you can draw, but into which you must make deposits. Social capital can bring you:

  • Help and moral support when you need it.
  • Increased inter- & intra-departmental collaboration at work.
  • New business.
  • A promotion or new job.
  • Opportunities – more than you ever dreamed of in more areas than you now recognize.
  • … not to mention the increased warmth and ease you will feel in numerous social settings.

Networking is something we do – or do not do – all day long. When you discover that not networking takes at least as much energy as actually doing it (not knowing where to go for help or resources, dealing with anxiety over replacing a loss, and more) you are on the path to an expanded future. Because networking is a journey, not an action.



Source by Lynette Crane

Setting Up a Home Networking System

Since Microsoft released Windows for Workgroups, networking has become quite easy and very commonplace for most home computer users. Everything that is needed to set up a home network is built right into the computer's operating system which was installed in the machine. All you have to do is turn it on and set it up. If you happen to have Windows 95/98 setting up a network is a snap!

A home network is, simply put, a made up of set of hardware and also a set of software that will allow computers to communicate with each other. A home network enable File sharing or using the same printer or other input and outputs instead of buying one for each available computer.

A home network functions in almost the exact same way as that used by a private businesses when a LAN or Local Area Network is created. Designs, or IP addresses, as well as some that are catchy phrases that humans will remember are called host names and they know who everyone is as well as where everything is. Let's say that 10.1.1.5 or Computer Jack sends a file to 10.1.1.6 or Computer Jill. The hardware and software must cooperate with each other in order to know where and how to send the file from Jack to Jill.

This idea is much the same as that used by the post office. There is an address associated with each home. A letter that is sent from one home is routed to another by using that address. Putting the return address on the letter is very important so the person knows where to respond. Also, if the letter gets lost, it will be sent back to the return address. If there is no return address it just goes to the dead letter office. Home computer networks work in much the same way.

The routing data is also known as 'an envelope'. This surrounds the data or the words on the letter. A home network comes in two main types: cabled and wireless. In a cabled network different wire bundles which are known as Ethernet cables with connectors on each end plug into either a network interface card, or NIC, in the printer, fax, computer or into a switch / router. Hubs or switches are simplified devices that allow physical connections between the components of a network.

A wireless network operates in much the same way. The main difference is that there is no need for cables. Small devices known as transceivers send and retrieve information by radio signals. Let's say that you want two computers inside a home network to both be able to print on the same printer. Where would you even start to do something like that? You can make this happen in two possible ways. In one set up, the printer is physically attached to one of the computers. The alternate set up connects the printer to the network and not to any individual computer;

With this first arrangement, the printer is called local, but shareable. It is possible to allow a remote computer to print to the locally attached device. Computer-Jack then just shares the printer by using software of the hosting system, Computer Jill. In most typical cases nowdays, the printer has its own NIC. It is then attached to a router or switch by way of Ethernet cables or a wireless transceiver. Then each computer on the network is able to 'see' the printer as a device that the computer can use.

Scanners, fax machines and other computers operate in pretty much the same way. Every device receives an address and a name. Software on the device allows it to be configured so that its function is accessible to multiple computers on the same network.



Source by Joseph Nyamache

Social Networks: Facebook for Business

The world of real estate prospecting has morphed into Facebook friend requests, tweets, chirps and fan pages. Instead of asking for your phone number to talk about your services, clients may instead request you as a LinkedIn connection or message you on Facebook to get updates on a transaction. Facebook is one of the largest social networking sites out there – and real estate agents should not ignore that fact. But you have to make your impact on social network meaningful and relevant to your target audience; you can not post a bunch of lists and expect business to rain down on you like manna from heaven. Here are some tips to stand apart from the crowd on Facebook:

After you sign up

* Target your audience (past / current clients, other agents, niche businesses)
* Pay attention to what people are posting about
* Attract friends, followers, connections and subscribers
* Interact and engage with your friends and / or fans

Maximize your exposure

There are three types of accounts on Facebook: personal profiles, groups and business / fan pages. Also, you can place ads to targeted audiences in certain geographic areas for little cost.

Personal pages – Messages are limited to 20 recipients at a time with a personal page. There are strict rules about posting business information on a personal page.

Groups – Groups are set up for more personal interaction and are more directly connected to the people who administrator them. Groups can be public or prviate.

Business / Fan pages – This is the ideal way to attract a public following. Here are some business page options:

Geographic area page. Create a page for your county or a specific neighborhood that is solely about that area and has no mention of your business. You'll get fans instantly and people will not feel pressured by seeing your business information on the page. Get people to interact on the page by holding photo protests, asking questions that elicit participation ("What's the best pizza place in town?" Or "Where's the best hiking trail in our county?") And offering prizes, such as gift cards, dinner for two, etc. Get local businesses to participate; they'll be more than happy with the free exposure. To spread the word about your business, download a tab called FBML, which allows HTML on the page, such as a framed-in IDX search.

Agent referral page. Add items of value, network with other agents at events posted on Facebook and share referrals.

REO business page. Market your troubled property business and expertise to asset-management companies.

Office or team page. Promote your office or team members, services and more with this page.

Builder / condo page. Reach out to builders, condo associations and other groups who have a vested interest in these niches. Promote your expertise in condos, new construction and niche services.

Read more: How to use social networks for business



Source by Irena K

4 Problems Network Marketers Have When Growing An MLM Business

When growing your MLM business many Network Marketers run into a couple of problems. They are four problems to be exact and they need to be addressed before you can proceed to lucrative growth for your business.

The four problems that network marketers face are as follows:

1. Connecting with people is your number one priority when it comes to online success, especially when you are trying to grow your business. What I mean by connecting is that you want to build rapport. You want people to feel comfortable and have that trust factor when interacting with you. The best way of doing that is to provide value. If you provide value, connecting with people should be very easy. You can provide almost anything if you put your mind to it. Provide solutions to problems, provide facts, provide news updates, provide training / coaching, or provide past experiences that may hit home to the other party. These are great ways to connect and build trust. For example, no one is going to buy a house from any real estate agent. You must build rapport and have that trust factor. That agent must meet the buyers expectations like what type of house they want, location, price, rate and term, etc. Attitude plays a big role as well. If those expectations are met then do you think the buyer will respect and trust the agent? Of course you would. It's no different than connecting with someone online. Like I said before if you provide value connecting is simple.

2. Follow up is very important because this lets the other party know that you really do care about their well being. Follow up is what most network marketers ignore when it comes to growing their MLM business. The reason I say this is because humans are lazy and they procrastinate. We are all guilty of these hits and we need a little push every now and then. If you do not follow up then you are losing half of the battle. You should follow up with a phone call which is preferred or an email to get the fire burning again. This lets the potential prospect know that you are serious and passionate at what you do. Do not chase but just follow up to see where they stand. This is a great way to get people to say yes even though they told you no in the beginning.

3. Overcoming objects is an art that can be mastered in time. I'm sure you have heard them all like, I do not have the money, I will think about it, is this a pyramid scheme, or my favorite; are you making any money? When adding some of these objectives make sure you are very professional and do not get offended. There are many rebuttals that you can use when addressing most of these objectives and I will provide an example. If someone asks you how much money you have made? You can respond by saying: "That is a great question. make. This rebuttal works like a charm. My suggestion is to practice on your family and friends like I will because after you will be immune to objectives.

4. The last and final problem network marketers have is closing the prospect. When you are doing the closing you must be direct and very confident about what you are talking about. If you mumble and do not show confidence then you might as well expect a big fat NO Getting straight to the point is very key because you do not want to waste any more time than you have to. I like to address my prospect like they have already said YES. "Let's setup your account so you can get started on your training in the next 10mins." You see, that is routine for me. I'm very direct and to the point. I do not sugar coat anything when it comes to the closing and you should be the same way. The more direct and to the point you are the better your results will be.

If you master each one of these steps your online career to success is very bright. Like they always say practice makes perfect. Network Marketers that do not follow these key aspects can not forget about growing a strong and long lasting MLM business.



Source by Tawn X Smith

The Importance of Network Configuration Management and Network Performance Monitoring

Most companies of today are now running through IT based network systems, which greatly help them in efficiently performing various complex tasks, and effectively deliver high quality services to their clients. However, these network systems commonly experience various changes. And these changes sometimes have negative effects or influences to the overall function of the system. In order to avoid these unwanted circumstances, network configuration management is needed.

As long as you run your system with network configuration management, you are able to have full control over various changes on your network devices‘ configuration. In this type of management, you are provided with all the necessary tools in generating changes. From these tools, you are also able to take back the changes you have made whenever they are proven to be ineffective.

Without the use of a network configuration management, the task can be a lot harder to deal with. All the changes that you made are not automatically documented. And if the changes you have made are unsuccessful, you will be forced to recall all the specific changes you have made.

Network configuration management also provides a sense of coordination and rhythmic work throughout the entire system. It is inevitable that simultaneous configuration changes are being made over various devices on the system. Troubleshooting specific changes on a device can be hard unless you have the said right management tool.

On the other hand, network performance monitoring is vital to further enhance the overall performance of the system. Analyzing important details like on resource utilization and network traffic is its main function. This is of great importance as these details have direct effects on both the hardware and software for the network.

In conducting network performance monitoring, there are certain tools that you can use. The most widely used are those that are being provided by Windows 2000. This includes the System Monitor and the Network Monitor. The main function of the System Monitor is to track network throughput and resource utilization. Network Monitor on the other hand, utilizes captured network traffic in order to track network throughput.

These certain tools that can be used in making network performance monitoring don’t have the same installation preferences. The System Monitor requires both Windows 2000 Professional and Windows 2000 Server while the Network Monitor needs windows 2000 Server alone. Furthermore, the network monitor is mainly used to track local traffic.

Aside from the ones mentioned above, there are still other tools that you can use in monitoring network performance. However, it is also important to make sure that the tools that you want to use are proven to be most effective and most efficient.



Source by Mitch Lowe

How To Speed ​​Up a Slow Microsoft Access Database Running Over a Network

Microsoft Access is the perfect tool for building databases for companies of all sizes. However, when it comes to sharing that database over a network, amidst multiple users, many database administrators soon discover that as the number of users working on the database increases, the performance of the database greatly diminishes.

The problem in situations like this is usually due to a network bottleneck. If you have, for example, twenty users all working on the same database, all of that data traffic is moving across your network. If you're running an older network, you might want to see if you can upgrade your infrastructure to at least Gigabit ethernet (wiring, router, network cards, etc.). This will increase your performance significantly.

Next, you should take a look at the processing power of your server. Many companies set up an old machine as their "database server" and expect it to be fine. It might work for a handy of casual users, but if you've got an underpowered box acting as a de facto database server, it might not be able to crunch the data fast enough for you. A database server needs a fast processor and lots of RAM in order to operate efficiently. Try running the database locally, on the server machine itself. If it's still sluggish, then you should upgrade.

If none of these solutions helps, you might want to take a look and see if you can optimize your database itself for network traffic. For example, if you have users doing a lot of data entry, set up forms that are only for data entry (use the DataEntry property in the form design). This way when you open up a customer form, for example, Access does not have to send all of that customer data down to the desktop. It will just place the user on a new blank record.

Also, if you have reports that are based on big, complex questions, you might want to see if you can simplify them to make them load faster. See, one of the things that a database server program (like Microsoft SQL Server or MySQL) does is that it performs all of the data crunching at the server itself. For example, if you request a query of all of your customers from New York, the server figures it out and just sends you those few records. With a non-server solution (just an Access database) the local copy of Access has to pull all of those thousands of customer records across the wire to your local PC and then figure out who the customers from New York are. This greatly increases the traffic on your network, slowing things down even more.

So, as you can see, there are a couple of things you can look at. While upgrading to a newer version of Access may speed things up a tiny bit for you, it probably will not help your speed issue. In fact, if your computers are older, it might even make things worse. The newer versions of Access have higher system requirements than the older versions do.

To resolve the problem, look at your network bandwidth first, the processing power of your "server" machine second, optimizing whatever you can in your database third, and finally if all else fails consider upgrading to a real database server. Microsoft SQL Server is a little pricey, but there are free solutions available like MySQL.



Source by Richard Rost

A Review of Mike Dillard's Network Marketing Magnetic Sponsoring Book

In his book, "Magnetic Sponsoring," Mike Dillard teaches you, the network marketer, how to apply the proper marketing strategies that will turn you into a magnetic sponsor.

Although the "Magnetic Sponsoring" book only prints out 49 pages of content, it does not teach network marketers how to promote their business step by step. It is a guide, not an exact step by step road map. I can compare the Magnetic Sponsoring book to a conversation Neo and Morpheus had concern a woman known as "The Oracle" in "The Matrix" the movie 1999.

The dialog went like this:

"Neo: So is this the same Oracle that made the prophecy?

Morpheus: Yes. She's very old. She's been with us since the beginning.

Neo: The beginning?

Morpheus: Of the resistance.

Neo: And she knows what, everything?

Morpheus: She would say she knows enough.

Neo: And she's never wrong.

Morpheus: Try not to think of it in terms of right and wrong. She is a guide, Neo. She can help you to find the path.

Neo: She helped you?

Morpheus: Yes.

Neo: What did she tell you?

Morpheus: That I would find the One. I told you I can only show you the door. You have to walk through it. "

In a book like this, the information has to be generic and serve as a guide designed to help the network marketer to become a magnetic sponsor, but he / she has to "walk through the door" and apply the information contained therein.

Mike Dillard, once a surgeon recruiter for many hospitals quit his job and became a table waiter in order to pursue his career in network marketing. After discovering the proper use of positioning, and "sellucation" his term for the art of self-selling through education, sponsored 35 personal reps. and grow his organization to over 500 within just months and averaged over $ 500,000 dollars per year in volume sales.

Today he sees his time and efforts teaching network marketers the proper strategies of marketing and magnetic sponsoring, as well as serving as a marketing consultant to industry leaders.

In "Magnetic Sponsoring," I found out that the strategy of the ABC business model is the most valuable a networker can learn. Mike does not just tell you what Part A, Part B, or Part C is. He teaches you how to apply that principle in your MLM business, network marketing business, internet marketing business, or whatever ever you want to call it in order to keep your business running, and to make sure there is constant cash flow, and growth.

This book really brings a fresh, high energy, revolutionary, and an effective approach to network marketing. "Sellucation" is intertwined through out the entire course. Educating prospects and applying the franchise business model is essential for network marketers to become magnetic sponsors.

Although it takes me some time to fully understand how to apply magnetic sponsoring marketing techniques into my business, I feel that even people with little or no experience in MLM business, network marketing business, or internet marketing business, should have no problems applying the proper marketing strategies found within the book after reading it a few times.

In his newsletter, Mike guarantees that in just ten days, he can turn you into a MLM lead & cash generating wiz! I have to confess that at first, I did not really believe that; I thought he was just another guy creating a lot of hype to make a quick buck. After reading his "Magnetic Sponsoring" book however, I really see that he can actually back up his claim.

One thing I felt Mike could have done to make his book even better, was perhaps expanding on the section about franchising a network marketing business with more specific, detailed explanations and / or illustrations as to how exactly this strategy should be applied so that the reader learns to apply this technique a lot faster, and effectively to his / her MLM business, network marketing business, or internet marketing business. But then again, the information is very generic and it applies to any business. As long as is read carefully a few times, there souldn't be any problem applying those strategies.

Based on the claims that Mike makes in his free 10-day boot camp training, and in his "Magnetic Sponsoring" book, I could not think of any questions left unanswered, or any unfulfilled promises.

If you are in MLM business, network marketing business, or internet marketing business, you know that the life blood of any business are leads to generate prospects. In order to accomplish that you have to advertise and / or buy leads. If you are running your business on a shoe string budget, and want to generate prospects, generate cash to fund your advertising, and do NOT want to spend yourself out of business buying expensive leads, then my highest recommendation is this:

On a five star rating, one being the worst and five being the best, I give the "Magnetic Sponsoring" book a four star rating.

Although Mike Dillard has already produced a follow up ebook with 13 special reports on magnetic sponsoring that he gives as a bonus for acquiring the book, I hope he produces yet another more breach of proper network marketing techniques book that teachers how to become extremely magnetic in network marketing.



Source by David Pineda