We primarily write about home business, why are we writing about senior social networking? Because senior networking is where the home business action is. Seniors are finding out that social networking is safe, convenient and satisfying. If you think social networking is only for teenagers and young adults, you better think again. Ditto for the home business networking businesses.
Why has senior social networking doubled in the last year? One answer is simple, adults over the age of 50 are the fastest growing segment of the population. The over 50 generations, because of their sheer volume significantly impact every market they touch. Online entrepreneurs have taken notice and are making the online social networking experience acceptable to the senior population.
Seniors are taking full advantage of the attention and opportunities. Why are online entrepreneurs so interested in the over 50 population? Aside from the fact that they control the wealth of the nation, studies have found that the 52 – 62 year olds spend the most money online. Almost half (47%) of adults 50 to 64 use social networking sites. That is up from only 25% in April of 2009. And an astounding 89% of their seniors, those over 65, send or read e-mails. Over half of those over 50 read online news. While I'll cover shopping in another article, suffice it to say that online and person-to-person marketing is now firmly established in the over 50 age groups with over 73% of those hooked up shopping online.
One big reason marketers love seniors is that they exhibit social media loyalty. That is the "stickiness" of the sites that use is significant. While most online users click from site to site studies show that, of the seniors that use networking sites, almost half (44%) use them EVERY day. That's BIG! The loyalty exhibited by seniors to their senior social networking sites is going to result in them getting more and more attention from online entrepreneurs.
In my opinion, this means we are going to see a huge increase in senior social networking to provide additional financial security. What do I mean? Seniors use the Internet to reconnect with people from their past, seek information and support with medical issues, chat with the grandkids or make new friends with similar interests. Social networking is all about building and re-building relationships. As the seniors become more firmly entrenched online they will discover the advantages of participating in a social online networking business and will be looking for Home Business Ideas .
Research shows that most seniors use the Internet to gather medical information, products and advice. More and more seniors are discovering through the their online sources that they can obtain reliable affordable products online. The cost that seniors have to pay for medical care is causing them to look for and find many well priced and efficient products available online and person-to-person. In addition, the increased ease and safety of buying online is helping to expand the network marketing buyer programs to the senior population moving their relationships online.
Because of this, I believe the prospects for the online senior community are very exciting. I also believe that the best online opportunity for seniors is network marketing. A network marketing company creates a product, performs all the administrative record keeping, manufacturing, warehousing, shipping and customer service functions while, the senior independent distributor, only pays a small fee to join. The senior independent representative spends their time and energy building a wholesale business, much like a wholesale buying club, with an organization of business builders that they want to work with. The senior works with a network of friends, family and close associate while they build financial freedom for the entire network together. Can not get much simpler nor rewarding.
Watch for updates as the senior online community makes their online presence felt as they flex their substantial collective economic muscles.